5 Things to Consider When Expanding Your Marketing Team

Expanding your marketing team is critical in achieving growth and success for your non-profit organization. However, building a solid marketing team requires more than just hiring a few copywriters; it requires careful planning and consideration. Here are five crucial things that you need to keep in mind when expanding your marketing team:

1. Define your marketing goals and objectives

Before hiring a copywriter or any other marketing professional, it's essential to define your marketing goals and objectives. What do you want to achieve with your marketing campaigns? Are you looking to increase awareness, generate leads, or boost donations? Clarifying your goals will help you identify the skills and expertise you need in your team.

2. Assess your current team's skills and gaps

Look closely at your current marketing team and assess their skills and expertise. Identify what skills you need to bring in-house and the gaps you need to fill. For example, if you have a strong social media team but need more expertise in email marketing, you may need to hire a copywriter with email marketing experience.

3. Consider hiring a full-time copywriter

A full-time copywriter can be a valuable addition to your marketing team. They can help you create compelling content that resonates with your target audience and drives engagement. Moreover, they can take on multiple projects simultaneously, such as writing blog posts, social media content, and email newsletters, saving you time and resources.

4. Look for a copywriter with non-profit experience

When hiring a copywriter, look for someone with experience working in the non-profit sector. They should deeply understand the unique challenges and opportunities that non-profit organizations face. Additionally, they should be able to create content that appeals to donors, volunteers, and other key stakeholders.

5. Provide ongoing training and development

Once you hire a copywriter or expand your marketing team, provide ongoing training and development opportunities. Keep your team up-to-date with the latest marketing trends and techniques, and encourage them to share their knowledge and expertise. This will help you build a more robust and more effective marketing team.

Expanding your marketing team requires careful planning and consideration. By defining your goals, assessing your team's skills, hiring the right people, and providing ongoing training and development, you can build a solid and effective marketing team that drives growth and success for your non-profit organization.

Ready to work with a top-notch copywriter? I’m an email strategist and conversion copywriter committed to helping startups and service providers market their websites, create social media content, grow their email lists, pitch the media to grow their audience reach, create newsletters, and share their brand messaging.

Let’s connect today: https://tidycal.com/tori/discovery-chat

How to Confidently Ask for Donations

As a non-profit organization, your primary objective is positively impacting the world. With limited resources and capacity, it can easily fall behind the curve and miss opportunities to engage with potential donors and raise awareness for important causes. However, by being proactive and strategic, non-profits can position themselves to succeed for many years and beyond.

However, to achieve this goal, you need to have resources to support your cause. This is where donations and support from individuals and corporations become crucial. Asking for donations and support can be daunting, but with the right approach, you can maximize your chances of success. Here are 12 things to consider:

1. Clearly communicate your mission and goals. Donors want to know what they support and how it aligns with their values.

2. Highlight the impact of your work. Share stories and statistics that demonstrate the positive change you are creating.

3. Identify your target audience. Who are the individuals and corporations most likely to support your cause? Develop a targeted approach for each group.

4. Be specific about the type of support you are seeking. Are you looking for monetary donations, in-kind donations, or volunteer support?

5. Set clear fundraising goals. Define specific targets for each campaign and communicate them to your supporters.

6. Provide multiple donation options. Make it easy for donors to donate by offering various payment methods and frequency options.

7. Share your financials. Transparency is key to building trust with donors. Provide financial statements that show where donations are being directed.

8. Leverage social media. Use platforms like Facebook, Instagram, and Twitter to share updates, stories, and fundraising campaigns with your followers.

9. Develop a donor stewardship plan. Show your appreciation by acknowledging and thanking donors for their contributions and keeping them informed about the impact of their support.

10. Collaborate with other non-profits. Partnering with like-minded organizations can increase your reach and create more opportunities for support.

11. Offer donor recognition opportunities. Show your appreciation by offering recognition to donors through naming opportunities or donor walls.

12. Follow up with donors. After receiving a donation, follow up with donors and provide updates on how their support is making a difference.

Asking for support is ongoing, and building relationships with donors is key. By implementing these 12 strategies, you can build a strong foundation for fundraising and create a meaningful impact for your cause.

How Non-profits Can Stay on Top of Marketing Trends

As we progress through 2024, non-profit organizations must stay on top of marketing trends to stay relevant and competitive. As technology advances rapidly and people change how they shop and think, non-profits must keep up and tweak their marketing game to match.

According to research, social media marketing can increase website traffic by up to 83%, making it an effective tool for non-profit organizations to consider. One of the most critical trends that non-profits should be aware of is the continued importance of digital marketing. With more and more people spending time online, organizations must have a robust online presence. This means having a user-friendly website, active social media channels, and engaging content that resonates with their target audiences. Additionally, non-profits should explore new and emerging channels, such as podcasting and virtual reality experiences, to reach audiences in novel and exciting ways.

Another significant trend is the rise of cause-driven marketing. Consumers today are increasingly interested in supporting brands and organizations that align with their values and support important causes. Non-profits can leverage this trend by showcasing their work's impact and highlighting how donors can make a tangible difference in the world. By communicating their impact and building meaningful relationships with supporters, non-profits can translate their mission into action and inspire long-term engagement.

Non-profits should be aware of the importance of personalization in marketing. With so much online content, organizations must tailor their messaging to specific audiences and segments. By leveraging data and analytics, non-profits can understand their audiences' preferences and behaviors and create content that resonates with them. Whether through targeted email campaigns or personalized video messages, non-profits can create customized and meaningful experiences for their supporters.

Nonprofits should also consider using chatbots as part of their marketing strategy. Chatbots can help nonprofits automate repetitive tasks, provide 24/7 support, and improve the user experience. By using chatbots, nonprofits can improve engagement with their supporters and provide a more personalized experience.

Nonprofits must stay on top of marketing trends for 2024 to remain competitive and relevant. Social media, video marketing, and chatbots are just a few trends that non-profits should consider incorporating into their marketing strategies. By embracing these trends, non-profits can increase engagement with their supporters, grow their audience, and make a greater impact.

As a copywriter passionate about storytelling and social impact, I can help non-profits stay ahead of the game with their marketing strategies. With my expertise in social media content creation, website, and marketing trends, I can help non-profits develop compelling messaging, engaging storytelling, and impactful campaigns. 

Let me help your non-profit make a more significant impact today. Please schedule a consultation using this link: https://tidycal.com/tori/discovery-chat.

Marketing not Converting? Here’s What to do Instead

As a non-profit organization, you likely have a message or cause that is near and dear to your heart. You believe in the work you do, and you want others to believe in it too. That's where marketing comes in - you want to spread the word and connect with people who share your passion.

But what happens when your marketing isn't converting? Maybe you've tried ads on social media, email campaigns, or even direct mailers, but you're not seeing the results you were hoping for. It's frustrating, but it's not uncommon.

So, why isn't your marketing converting? There could be a number of factors at play. Perhaps your messaging isn't resonating with your target audience. Maybe your call-to-action isn't clear or compelling enough. Or it could be that your website or landing page isn't optimized for conversions.

But fear not - there are steps you can take to improve your marketing and start seeing better results. Here are a few ideas to get you started:

1. Get clear on your target audience: Who are you trying to reach? What are their interests, pain points, and goals? The more you know about your ideal audience, the better you can tailor your marketing to their needs.

2. Refine your messaging: Once you know who you're trying to reach, you can start crafting messaging that speaks directly to them. Use language and imagery that resonates with your audience and highlights the impact of your work.

3. Make your call-to-action clear and compelling: Don't leave it up to your audience to figure out what they're supposed to do next. Make it crystal clear what action you want them to take, and make it enticing enough that they can't resist.

4. Optimize your website or landing page: If your website or landing page isn't designed for conversions, you're missing out on potential supporters. Make sure your site is user-friendly, visually appealing, and optimized for mobile devices.

These are just a few tips to help improve your marketing and start seeing better results. But remember, effective marketing is an ongoing process of testing, tweaking, and refining. By staying committed to your cause and continually improving your marketing efforts, you can build a community of supporters who are passionate about your work.

Your Checklist for Hiring a Copywriter

When it comes to hiring a copywriter for your non-profit organization's marketing team, there are a few key things to keep in mind. A good copywriter is not just someone who can write well; they should also understand your organization's mission and goals and translate that into compelling and effective marketing copy.

Here are some specific things to look for when hiring a copywriter:

1. Experience: Look for a copywriter who has experience writing for non-profit organizations or at least has experience in a related field such as journalism or marketing. They should be able to provide samples of their work that demonstrate their ability to write persuasive and engaging copy.

2. Understanding of your organization: A good copywriter should take the time to get to know and understand your mission and goals. They should be able to ask thoughtful questions about your work and translate that understanding into effective copy.

3. Flexibility: Your organization's marketing needs may change over time, so you want a flexible and adaptable copywriter. They should be able to write for different audiences and platforms, whether social media, email newsletters, or printed materials.

4. Attention to detail: Copywriting is not just about writing catchy headlines and persuasive slogans; it's also about making sure the details are correct. Look for a copywriter who is meticulous about grammar, spelling, and formatting.

5. Collaborative spirit: Your copywriter will be working closely with your marketing team, so you want someone who is a good collaborator. They should be open to feedback, willing to make revisions, and able to work within the constraints of your organization's brand guidelines.

By keeping these factors in mind when hiring a copywriter, you can find someone who will be an effective and valuable addition to your marketing team. With the right copywriter on board, your non-profit organization can tell its story in a compelling way, reaching more people and making a bigger impact.

Why You Need a Copywiter, Not AI

​​In today's digital age, the importance of marketing for non-profit organizations and government agencies cannot be overstated. With so many online tools, relying solely on Artificial Intelligence (AI) platforms like ChapGPT for marketing can be tempting. However, as beneficial as AI can be, it cannot replace the value of a skilled copywriter.

Here are a few reasons why non-profits and government agencies should consider hiring a copywriter instead of relying only on AI:

1. Human Connection: Writing copy that resonates with people requires a human touch. Creating a message that truly connects with the reader takes more than just good grammar and sentence structure. A skilled copywriter understands how to communicate with the target audience on an emotional level, ensuring that the message has a powerful impact.

2. Creative Versatility: While AI can generate copy with impressive speed and accuracy, its programming limits it. In contrast, copywriters can create content that is both engaging and unique. They can generate original ideas and approaches to a campaign that an AI platform may not be able to produce.

3. Tailored Messaging: A copywriter can tailor the message to a specific audience, considering the nuances of language, tone, and cultural subtleties. This ability to customize messaging ensures that the intended audience can easily understand and relate to the message. Such a level of personalization is difficult, if possible, for an AI system to achieve.

4. Branding: Copywriters are skilled in creating content aligned with the brand voice and tone. They understand the importance of delivering a consistent message across all channels, from social media to print ads. This consistency helps build brand awareness and trust, which is crucial for non-profit organizations and government agencies.

5. Correct Grammar and Spelling: While AI can generate copy quickly, it may only sometimes correct the grammar and spelling. Poor grammar and spelling can make a message appear unprofessional, and sometimes, it can even lead to a misunderstanding. A copywriter can ensure that the content is both error-free and professional.

In conclusion, while AI platforms like ChapGPT can be valuable tools for non-profit organizations and government agencies, they must maintain the value of a skilled copywriter. By hiring a copywriter, organizations can ensure that their message is tailored to their target audience, creative and engaging, and consistent with their branding. Ultimately, a copywriter's human touch and versatility cannot be replaced by technology.

As a copywriter passionate about storytelling and social impact, I can help non-profits increase human connection with proven and convertible marketing strategies. With my expertise in social media content creation, website, and marketing trends, I can help non-profits develop compelling messaging, engaging storytelling, and impactful campaigns. 

Let me help your non-profit make a more significant impact today. Please schedule a consultation using this link: https://tidycal.com/tori/discovery-chat.

How to Make the Most of Hiring a Virtual Assistant

Let’s be real, so many of us are stretched thin being a small biz owner! Juggling all of the responsibilities of running your business can be overwhelming, and there just aren’t enough hours in the day. Fortunately, there are solutions available that can help you manage your workload without bringing on full-time employees. 

Hiring a virtual assistant can be one of the most cost-effective ways to lighten your load. Let’s explore how you can make the most out of hiring a virtual assistant.

Understand Your Needs

Before you hire someone, it is important to understand what tasks need to be delegated and what skills will best fit those tasks. Do you need help with marketing? Customer/client service? Document preparation? Graphic design? Social media? Lead generation? It’s useful to create a list of what needs to be done and how often it needs to be done in order to get an accurate understanding of what kind of assistance would work best for your individual business needs.

Set Clear Expectations

Now that you know what tasks need to be done and who will do them, make sure those expectations are clearly communicated from the start. For example, let the virtual assistant know exactly when they should expect feedback from you so they know when they should check in with updates or ask questions about their progress. Find ways for the best means of communication between you both and ultimately ways that you both work best together. Additionally, provide clear instructions on how they should accomplish each task so they don’t waste time trying different methods until something works.

Utilize Technology

Utilize technology like video conferencing software or task management tools so that you both have access to each other whenever needed and can stay organized when collaborating on projects from afar. One of the best ways I like to support my VA is by using Loom to create training videos. Loom is a free video screen sharing that allows you to create video trainings while sharing your screen–and it’s a great timesaver for when it comes to meetings. This ensures that everyone stays up-to-date on project progress in real time instead of relying on emails or messages back-and-forth which could take days or even weeks depending on availability .     

Working with a virtual assistant is an effective way for small business owners to lighten their load without bringing on full-time employees. By taking the time upfront to understand your needs, setting clear expectations, and utilizing technology appropriately, you can maximize your investment and make sure that no task goes undone! A successful relationship between a small business owner and their virtual assistant requires knowledge, communication, and trust—all qualities essential for any successful team effort!

When to Hire a Copywriter for Your Small Business

As a small biz owner, you know that content is how you build trust and value with your audience. Creating engaging copy can be difficult and time-consuming, but it’s essential to the success of your business. That’s why hiring a profesh copywriter can be such an invaluable asset. Copywriters are skilled at crafting compelling content for your website, blog, newsletters, and more—but when should you consider bringing one on board? Read on to find out!

When Do You Need a Professional Copywriter?

If you’re having trouble creating engaging content or keeping up with writing deadlines, it may be time to hire a copywriter. They can help create fresh, compelling content tailored to your brand voice—and they can do it quickly and efficiently. Additionally, they have the expertise to craft SEO-friendly content that will give your site the boost it needs in search engine rankings.

Even if you don’t need long-term assistance, many copywriters offer one-time services as well. This could include editing existing content for clarity or helping develop sales letters and other marketing collateral. Whatever type of service you need, a copywriter can help take some of the pressure off of you so that you can focus on running your business instead of stressing over content creation.

How Do You Find the Right Copywriter?

Finding the right fit is key when looking for any freelancer or contractor—and this is especially true when searching for a copywriter. It’s important to find someone who not only has experience in writing but also understands how to write specifically for your industry or target market. They should also have an understanding of either brand messaging, audience messaging, research, or SEO best practices so that their work will meet the standards of both humans and search engines alike.

Copywriting is an important part of running any successful business—especially if you want to draw more visitors and customers in through organic search engine traffic—so it pays to bring in an expert if you feel like you could use some extra help with creating great content. When selecting someone to work with, make sure that they have experience in both writing and SEO optimization so that their work will exceed all expectations! With the right copywriter by your side, you'll be able to create engaging content without all of the headaches associated with doing it yourself!

8 Quick and Easy Ways to Grow Your Email List Fast

Growing an email list is a great way for businesses to reach out and get in touch with their customers. A strong email list can help you increase your reach, build relationships with customers, and make more sales. But how do you go about growing your list quickly? Here are some easy and fast ways to grow your email list without sacrificing quality.

Create a Landing Page

Creating a landing page is one of the best ways to get people to sign up for your email list quickly. Landing pages should be simple and include only necessary information such as the purpose of the page, what visitors will receive from signing up, and an opt-in form. Keep in mind that you should make sure the page loads quickly so visitors don’t become frustrated waiting for it to load.

Use Social Media

Social media platforms like Twitter, Instagram, LinkedIn, and Facebook are great for growing your email list fast. On each platform create a post that encourages people to join your mailing list by offering something in return such as exclusive content or discounts on products or services. Be sure to use relevant hashtags so that more people can find you!

Offer Incentives

Offering incentives is another great way to get people to sign up for your mailing list quickly. These could include discounts on products or services, free downloads or ebooks, or even special offers tailored specifically for new subscribers. Whatever you choose, make sure it’s something that will appeal directly to your target audience so they’ll be encouraged to sign up right away!

Run Contests & Giveaways

Contests & giveaways are also effective ways of getting people interested in signing up for your mailing list quickly because they can win something just by entering their contact information into the form field! Make sure you clearly state what the prize is and how long it will take for winners to be announced so people know exactly what they’re getting when they enter their name into the contest or giveaway form field.

Leverage Existing Content & Platforms

You can also leverage existing content & platforms like blogs, podcasts, YouTube channels, etc., as ways of growing your email list fast because these already have built-in audiences who may be interested in joining your mailing list if given the chance! When creating content for these platforms be sure that somehow ties back into subscribing to your mailing list - whether it be through providing exclusive content only available through subscription or offering discounts/promotions on products/services when someone signs up - this will help encourage more people to subscribe right away! 

Offer Freebies

One of the best ways to entice people to sign up for your email list is by offering freebies. These could be anything from e-books or whitepapers to free trials of products or services. The key here is that they need to be valuable enough that people feel compelled to sign up for them. You should also make sure that the freebie you’re offering aligns with the goals of your business and helps you achieve those goals.

Build Relationships With Customers

Building relationships with customers is essential when it comes to growing an email list quickly. People are more likely to join a mailing list if they feel like there's a genuine connection between them and the business owner or representative who's reaching out. Interacting regularly on social media, sending out surveys, hosting webinars—these are all great ways of building relationships with potential subscribers and making them feel like part of a community rather than just another customer or lead.

Create Engaging Content

Creating engaging content is one of the most important things you can do when it comes to growing an email list. People will be more likely to join if they know that what you have to say is interesting, informative, and relevant. Make sure that your content isn't too salesy—people don't want to feel like they're being bombarded with ads all the time. Keep things lighthearted, entertaining, and educational so that readers stay engaged and interested in what you have to say.

Growing an email list doesn't have to be a slow process—there are plenty of fast and easy ways for business owners to get started right away! Offering freebies, creating engaging content, building relationships with customers—all these strategies combined can help small business owners create a vibrant email list in no time! 

So don’t hesitate - start putting these strategies into action today!

Crafting a Strong Brand Message for Nonprofits

A strong brand message is essential for any organization, but it is especially important for nonprofits. Your brand message should reflect your mission and values, and it should be clear and concise. It is the foundation of all your communications, and what makes donors say yes to your causes, so crafting a powerful message is essential to help spread your nonprofit’s word and attract supporters. Let’s get into how to create an effective brand messaging plan that speaks to donors, volunteers, employees, and other stakeholders.

Defining Your Mission

The first step in creating a strong brand message is defining the mission of your nonprofit organization. This includes outlining what you do, why you do it, who you serve, and what sets you apart from other similar organizations. Once you have determined these things, make sure to note them down so that they can be referenced when crafting a tagline or slogan. Also, include elements of your mission statement in all communication pieces ranging from emails to newsletters and social media posts. Having this information readily available will ensure consistency in your messaging across all channels.

Identifying Your Target Audience

It is important to identify who you are communicating with when crafting a brand message for your nonprofit organization. Define who makes up the target audience of your messaging—donors, volunteers, employees—and tailor the language used accordingly. Different audiences will respond differently depending on their level of engagement with the organization and the language used in speaking with each group will vary tremendously depending on their relationship with the nonprofit organization. Knowing who these audiences are will help shape how messages are delivered most effectively.

Developing Language Strategies

The next step in creating an effective brand message is developing different language strategies that can be used with each target audience identified earlier on in the process. Keep in mind that language should be consistent across all channels while still being relevant to each target audience; think about using specific phrases or keywords over others to evoke emotion or enthusiasm from those reading it or hearing it spoken aloud. Additionally, consider adding stories or anecdotes from people within or affected by the nonprofit organization as part of its messaging—this can be helpful when conveying difficult topics such as poverty or homelessness as it allows readers to connect emotionally with a story rather than just facts and figures alone.

Creating a strong brand identity for a nonprofit organization requires time, effort, and dedication from everyone involved—from the CEO down to staff members contributing content for websites or social media accounts. By carefully considering mission statements and identifying target audiences early on in the process, nonprofits can craft effective messages that speak directly to their intended groups while also staying true to their core values as an organization overall.

With thoughtful messaging plans based on comprehensive research beforehand, nonprofits can easily reach new donors while also retaining current supporters at the same time!

Common Mistakes Nonprofits Make on their Websites

Having a website is essential for nonprofits in today’s digital world. It serves as an online hub for all the information you need to share with your donors, volunteers, and the public. When done properly, it can be one of the most powerful tools in your arsenal. Unfortunately, many nonprofits make mistakes on their websites that limit their reach and prevent them from connecting with potential supporters. Let’s look at some common mistakes to avoid.

Too many OR No Call-To-Actions (CTAs)

One of the biggest mistakes nonprofits make is not providing clear call-to-actions on their websites. CTAs allow you to direct users to take specific actions such as donating or signing up for a newsletter. Without them, visitors are left feeling confused and don’t know what they should do next. Make sure your website has clearly displayed CTAs so visitors can easily find out how they can help support your mission. Also, take a look at each web page and see which CTAs would serve that page best.

Unclear Navigation

Navigation is key to helping visitors find what they need quickly and without frustration. A good navigation structure will include drop-down menus, search bars, and other features that make it easy for visitors to find what they’re looking for in a few clicks or taps of their fingers. Poor navigation will lead to high bounce rates (which means visitors leave your site too soon before staying engaged enough to answer one of your CTAs) as visitors struggle to find the information they need and eventually give up entirely.

Lack of Mobile Optimization

It’s no secret that mobile usage has skyrocketed in recent years – people use their phones more than ever before when accessing websites and apps. If your nonprofit website isn’t optimized for mobile devices, you could be missing out on potential donors and volunteers who are using smaller screens instead of laptops or desktops to access your site. Make sure your site looks great no matter which device it’s being viewed on!

Having a well-designed website is essential for any nonprofit organization looking to grow its reach and impact online. Many nonprofits make mistakes when creating or updating their sites that limit their ability to connect with potential supporters and volunteers - but now you have the knowledge needed to avoid these pitfalls! By avoiding common errors like unclear navigation, lack of mobile optimization, and failing to include call-to-actions on pages, you can ensure that your nonprofit website is successful in achieving its goal - connecting with those willing to lend a hand (and wallet!).

Need help with writing or rewriting your website? Send us over an email at support@heytoriautum.com so that we can discuss your website needs.

Maximizing your Nonprofit's Marketing Budget

As a nonprofit, having a strict budget for marketing can be tricky. You want to get the most out of your efforts, but you also don’t want to waste valuable resources. The good news is that there are plenty of ways to make the most out of any marketing budget, no matter how small. Here are some tips on how to maximize your nonprofit’s efforts while still staying within your budget.

Utilize Social Media

Social media is an incredibly powerful tool and it doesn’t have to cost anything! Utilize sites like Facebook, Twitter, Instagram and LinkedIn to reach potential donors by posting thought-provoking content that engages with your audience. Make sure to post regularly so that you stay top-of-mind with potential donors and encourage them to take action. You can even use social media for fundraising campaigns or drive people back to your website with links in each post.

Create Quality Content

Content is king/queen when it comes to marketing, so it’s important that whatever content you create resonates with your target audience and encourages them to take action. Whether you are creating blog posts, videos, or webinars, make sure they are informative and engaging. Quality content will not only help build trust with potential donors but will also position you as an authority in the field which will help attract more support for your cause.

Leverage Email Marketing

Email is one of the most effective tools for gaining new donors and retaining existing ones. With email marketing, you can easily reach thousands of people at once without breaking the bank! Create monthly newsletters packed with engaging content about what’s happening at your nonprofit and why someone should donate or volunteer their time. You can even automate emails based on specific triggers such as a donation or volunteering inquiry from a user that hasn’t taken action in a certain amount of time - this way you can ensure everyone receives timely follow-ups tailored specifically for them!

Marketing on a budget doesn't have to be hard - there are plenty of innovative ways nonprofits can maximize their efforts while staying within their allocated funds! Utilize social media platforms like Facebook and Twitter, create quality content that positions you as an authority in the field, and leverage email marketing campaigns to foster relationships with donors - all without spending too much money! With these tips, any non-profit organization can make the most out of its limited marketing budget and continue making great strides in its mission!

Copywriting Strategies for Nonprofits

As a nonprofit organization, you know that having effective copywriting can make or break your fundraising efforts. Your goal is to craft communications that appeal to donors and inspire them to take action = give.

To do this, you need to understand the importance of storytelling with your copywriting. It’s not enough just to list facts; you must reach people’s hearts and minds in order to get them involved with your cause.

Here are some tips on how to do that effectively.

Connect on an Emotional Level

The best way to engage potential donors is by connecting with them on an emotional level. Show them why your cause matters and why their donation will make a difference in the world. Use stories in your copywriting rather than just facts and figures. Tell stories about real people who have benefited from your organization’s work, or about a time when a generous donation made all the difference in the world for someone else. Paint vivid pictures of need and hope so that readers can see how they can help make a difference with their donations.

Call People To Action

Once you’ve connected emotionally with potential donors, it’s important to call them to action. Tell people exactly what they need to do if they want to help out—whether it’s donating money, volunteering their time, or spreading the word about your cause through social media or other channels. Make sure these calls to action are clear and direct so that people know exactly what steps they need to take in order to get involved with your organization’s mission.

Be Specific With Your Appeal

When crafting copy for fundraising appeals, be specific about what you are asking for and why it is important for people to donate now rather than later. Explain why immediate donations are critical for achieving success in whatever initiative you are raising money for and how those funds will be used once received. This type of specificity helps build trust between your organization and potential donors, as well as gives them tangible reasons why their donations are needed now more than ever before.

Conclude with Gratitude

With Gratitude, conclude each copywriting effort by expressing gratitude towards those who have already donated or shared information about your cause with others online or offline (word of mouth). This creates a sense of community among both current donors as well as prospective ones who may feel inspired by all the good works being done by those already involved in giving back through your nonprofit organization's efforts!

Crafting effective copywriting is essential for any nonprofit organization hoping to raise funds successfully online or offline (word of mouth). To create compelling content that resonates with potential donors, focus on making an emotional connection first by telling stories rather than simply listing facts; then call people into action; explain why immediate donations are critical; and conclude by expressing gratitude towards existing supporters!

Doing so will ensure that prospective supporters feel inspired enough by what they read from you that they too would like to become part of the cause and join forces with other like-minded individuals supporting it!
Need support with writing copy for your upcoming campaign? Please send us an email over at support@heytoriautumn.com.

Do’s and Don’ts for Nonprofit Email Marketing Success

Email marketing is a powerful tool for nonprofits. It’s an effective way to reach new supporters, engage your existing base, and raise money. But with so many emails being sent each day, it can be hard to make yours stand out from the crowd. As a nonprofit organization, it's important to make sure that your emails are being opened and read by the right people.

With an effective email strategy in place, you can reach more potential donors and supporters for your cause. But how do you get higher email open rates?

In this blog post, we’ll explore some tips on how nonprofits can optimize their emails to increase open rates and ultimately drive more action from recipients. Read on to learn more about optimizing subject lines, personalizing content, segmenting lists, and other strategies that could help boost engagement with your emails!

Here are some do’s and don’ts of nonprofit email marketing that will help you maximize the effectiveness of your campaigns.

Do's

1) Personalize Your Messages: One of the most effective approaches to nonprofit email marketing is personalization. This means addressing recipients by name and tailoring content to their individual interests and preferences. Doing this shows that you care about the recipient as an individual, not just as a potential donor or supporter. Plus, personalized messages have been shown to boost engagement and increase overall donation amounts.

2) Leverage Visuals: People are drawn to visuals more than they are text—so why not use them? Incorporating images, videos, charts, and other visuals into your emails will give them greater appeal and make them more likely to be opened and read. Additionally, visuals can help communicate complex information quickly and clearly which is especially important when you’re trying to get someone interested in donating or volunteering for your cause.

3) Have a Clear Call-to-Action (CTA): A clear CTA is essential for any successful nonprofit email campaign. Whether it’s asking people to donate or volunteer their time or simply encouraging them to click through to learn more about your organization, having a specific goal in mind will ensure that every email you send has a purpose that can easily be understood by the reader.

Don'ts

1) Don’t Overload Your Emails: Nonprofits have a lot of information they need people to know about their mission, goals, initiatives etc., but this doesn’t mean they should include all of it in one email! Trying to put too much information into one message can overwhelm readers which will result in lower open rates and fewer clicks throughs. Keep things simple by focusing on one key message per email—you can always include links to additional resources if people want more information.

2) Don’t Send Too Many Emails: Just as important as what goes into an email is how often it gets sent out! Sending too many emails can lead people to unsubscribe from your list because they feel like they’re getting bombarded with messages from you every day (which isn’t good for anyone). Consider sending out emails on a weekly, biweekly, or monthly basis instead of a daily basis—this will give people enough time to digest the content without feeling overwhelmed by too much communication from your organization.

3) Don’t Forget About Mobile Optimization: With so many people using their phones and tablets for reading emails these days it’s essential that your messages look just as great on small screens as they do on larger ones—otherwise people won’t even bother opening them! Make sure any images used are sized appropriately and text is easy-to-read on smaller devices before sending out any messages so everyone can enjoy your content regardless of what device they use.

Email marketing is an incredibly powerful tool for nonprofits looking to reach new supporters and engage existing ones. By understanding the do's & don'ts outlined here—personalizing messages; leveraging visuals; having clear CTAs; not overloading emails; sending fewer emails; optimizing for mobile users —you'll set yourself up for success with every campaign you launch!

With these tips in mind, you're sure to create dynamic email campaigns that get noticed by current donors and inspire new ones alike!

I can help you create a winning email strategy campaign so that you can get higher open rates and more donor support. Interested? Let’s chat - send me an email at support@heytoriautumn.com!

Making the Most of Your Marketing Budget as a Small Business Owner

As a small business owner, you know that marketing is essential for growth but can be expensive. It’s important to find new and creative ways to make the most of your budget, so that you can maximize your return on investment. Let's look at some ideas for making your dollar stretch further when it comes to marketing.

Establish Your Goals

Before you begin any marketing efforts, it's important to figure out what you want to accomplish with your campaign. Are you looking to increase sales? Build brand awareness? Increase website traffic? Once you know your goals, then you can create an action plan that will help you achieve them in the most efficient way possible. This will also help you track which efforts are working and which ones aren't, so that you don't waste money on strategies that don't deliver results.

Utilize Social Media

Don’t worry, if dancing on TikTok is not your thing, the good news is there are SOOOO many other things you can do on social media! Social media is one of the best ways for small businesses to get their message —FOR FREE. Platforms like Instagram and LinkedIn allow businesses to engage directly with their customers and build relationships with them over time. Plus, social media gives small businesses access to targeted advertising options that make it easier than ever before to reach potential customers who are likely interested in their products or services.

To ensure maximum impact, make sure that all of your posts are consistent in terms of tone and messaging—and always keep an eye on analytics so that you know what’s working and what isn’t. And finally, take time to engage on other’s posts as well as your own.

Invest in Content Marketing

Content marketing is another great way for small businesses to get their message out without spending too much money. Creating quality content such as blog posts (like this one!), infographics, videos, and eBooks helps establish a brand as an authority in its industry while attracting more visitors back to its website through organic search engine optimization (SEO). Investing in content marketing also makes sense from a cost perspective because once it's created, it can be used multiple times across different channels—so it pays off in the long run!

The key takeaway here is that there are lots of ways for small business owners to make the most of their marketing budget without having to break the bank. A successful strategy should begin with setting clear goals and then investing in tactics like social media advertising, content creation, and SEO optimization—all of which offer high ROIs compared to traditional forms of advertising like television or radio spots.

With some creativity and careful planning, even the smallest budgets can go a long way!

How to Give High Value in Every Newsletter You Send

Newsletters are an incredibly valuable tool for any business. They help you stay connected with your customers, promote new products or services, and even grow your customer base. But what is the key to creating newsletters that really pack a punch? The answer is simple – give high-value content and make sure that each newsletter you send contains something meaningful. Let’s explore how to do this.

Choose Relevant Content

The first step in giving high-value content in your newsletters is to choose topics that are relevant to your readers. If you have a diverse customer base, this may mean segmenting your list so that different subscribers receive different types of content. It’s also important to make sure that the content you choose is interesting and engaging enough to keep readers coming back for more.

Some examples of newsletter content:

• Include links to your video or blog content

• Tell a story about something in your life or business

• Share a client’s testimonial - make them the star of the newsletter

• Promote your upcoming event

• Ask your audience to reply and talk about a challenge they may be experiencing (that you can help them solve)

• Share relatable content

• Remind them of your products and services (and maybe do a discounted flash sale)

• Promote a 3-day or 5-day challenge

• Simply thank them from time to time for being in your community

Include Actionable Tips & Advice

People love feeling like they can take action on the advice they receive from you – so try to include actionable tips and advice in every newsletter you send out. This could be anything from steps for setting up a successful marketing campaign, to tips for growing an online audience, to creating a curated list of items that can support their lifestyle/wellness, or simple strategies for improving customer service. Whatever it is, make sure it provides tangible value that people can actually use!

Action step: make a list of tips you can share with your email list!

Make Your Content Easily Accessible

Finally, make sure your content is easy to access and understand by keeping it concise and organized into sections. Include visuals where possible too – images, videos, infographics – as these will help keep readers engaged throughout the entire newsletter. And lastly, don’t forget to include a call-to-action at the end of each piece of content so readers know what they should do next!

Giving high-value content in newsletters doesn’t have to be hard work – as long as you follow these simple tips! Remember to always choose relevant topics that interest your audience; provide actionable tips and advice; and make sure all of your content is easy to access and understand by including visuals and a call-to-action at the end of each section.

With these steps, you’ll be able to create newsletters that not only bring value but also encourage engagement from your readers!

***

We all know every week goes by so fast, right!? Create your newsletter emails way in advance with this template!

It will save you time from coming up with a story or a topic, including hooks, subject lines, and call-to-actions!

The name of the game is consistency, let’s get your audience excited to hear from you every week.

The newsletter weekly email template comes with:

• 52 fresh and high-converting ideas for your weekly newsletter

• A video training on how to use the newsletter templates

• Different styles of newsletters

• 50+ high-converting subject lines

Grab your newsletter templates here.

How to Quickly Increase Your Social Media Engagement

Social media is an integral part of a successful marketing strategy. But it can be hard to get people to engage with your content, especially when there are countless competing posts out there. So, how do you make sure your social media posts stand out? Here’s our guide on how to build high engagement on social media.

Create Quality Content

The key to any successful social media campaign is creating quality content that resonates with your target audience. You need to know what kind of content will grab their attention, such as visual content or videos. You also need to be mindful of the types of topics that are trending and relevant for your industry. This will help ensure that your content is timely and engaging.

Examples of quality content:

• Demonstrating how to use your product

• Writing an educational, how-to post

• Creating a trending meme that’s your client’s pain points

• Letting your audience know what’s possible to accomplish if they work with you

• Giving advice (even unpopular opinions) in your specific industry

Interact With Your Followers

Engaging with your followers is an essential part of building high engagement on social media. Take the time to reply and comment on other people's posts, ask questions, like their content, share their content, DM them, and jump into conversations when appropriate. This helps foster relationships and encourages people to interact with you more often. If someone has taken the time to comment or ask a question, they deserve a response! Make sure you respond promptly so they know that you value their feedback and opinions.

Small tasks you can start doing ASAP:

• Follow hashtags that are specific to your industry and began engaging/interacting with people who use those hashtags

• Leave a compliment on someone’s page

• When you create a post, reply to as many people you can who comment on your post

• Use your audience’s questions to you to create new content

• Send relevant resources and articles to your audience whenever possible

Use Paid Ads

Another way to increase engagement is by using paid ads on social media platforms like Facebook or Instagram. Paid ads offer the opportunity for greater reach and exposure than organic posts, which can help boost engagement levels significantly. Additionally, paid advertising allows you to better target specific audiences based on demographics or interests in order for further refinement of your message delivery depending on what type of campaign you are running.

Social media can be a powerful tool for businesses if done correctly—but it takes effort! Creating quality content, interacting with followers, and utilizing paid advertising can all help increase engagement levels significantly. By following these tips, you’ll be well on your way towards building high engagement across all of your social channels!

How Nonprofits Can Tap Into the Power of Video Storytelling

There's no denying it, video storytelling is a powerful tool for nonprofits and is the top converting media for storytelling content. By harnessing the power of video, nonprofits can engage with their audiences on a deeper level and create an emotional connection that resonates. So how can nonprofits use videos to tell a compelling story and make an impact? 

Let’s take a look at four ways that nonprofits can use more video in their storytelling.

Use Videos to Showcase Impactful Stories

The stories that capture people’s hearts are often those that showcase real people who have been impacted by your nonprofit’s work. By using videos to tell these stories, you can create an emotional connection that helps draw people in and increases engagement. It doesn't have to be complicated; simple interviews with beneficiaries or volunteers talking about their experiences will do the trick.

Here are some video ideas:

• A story of how a person’s life was changed for the better once working with your nonprofit

• A recent volunteer event

• How your nonprofit is creating social change

• How your nonprofit is being more inclusive

• Legislation recently passed that was heavily influenced by your organization

• How do different age groups interact with and benefit from your nonprofit

Utilize Live Streaming

Live streaming is a great way to connect with your audience in real-time. Instead of recording and editing footage, live streaming allows you to connect directly with viewers while they're watching. It makes it feel real, unscripted, and authentic - which can work really well when building your audience's (and potential donor’s) trust! You can use this platform to answer questions from donors or followers, provide updates on recent events, or start conversations around important topics related to your nonprofit's mission. In addition, it gives you an opportunity to show off your organization's culture, people, and values in action!

Leverage Animated Videos

Animated videos are incredibly versatile tools for nonprofits - they can be used for explainer videos, promotional campaigns, fundraising appeals, educational content, important observations, and more! Whether you opt for hand-drawn animation or motion graphics – animated videos allow you to make complex topics easier to understand and more engaging for viewers. It also allows your viewers to connect with characters visually instead of just relying on audio, like traditional filmmaking does – which makes the story even more impactful!

Create Shorter Social Media Videos

Social media platforms like Instagram and Facebook are ideal outlets for creating shorter promotional clips that showcase what your nonprofit stands for, why someone should donate or why someone should volunteer their time/money/skill set. With these types of “snackable” videos you want them to be short (under 1 minute, if possible!) so they don't lose your viewers' attention - but still get the message across effectively. You could also consider making longer form content such as documentaries or mini-series which will help deepen the relationship between donors/volunteers and your organization over time.

Video storytelling is key when it comes to engaging with potential donors or volunteers and spreading awareness about important causes. By leveraging different types of video formats such as live streams, animations, and shorter social media clips – nonprofits can create meaningful connections with their audience and showcase the impact their work has had on individuals around them. With these tips in mind, nonprofits should feel empowered when it comes time to use video storytelling!

Need help with telling and writing powerful stories? Shoot us an email over at support@heytoriautumn.com and let’s chat about this more.

Crafting Clear, Effective Brand Messaging for Your Business

Establishing your brand messaging is an important part of growing a successful business. It’s how customers get to know and understand what you do, why you do it, and who you are as a company. It’s also how they decide whether or not they want to buy from you. But coming up with the perfect brand messaging can be difficult—especially if you’re a small business owner or just starting out. Here are some tips on how to develop strong, effective brand messaging for your business.

Know Your Audience

The first step in developing a strong brand message is knowing your audience. Who are the people you’re trying to reach? What motivates them? What do they need or want from you? What are some things they need to believe in order to buy from you? Understanding these things will help you craft better messages that speak directly to them and encourage them to take action.

Be Authentic

Your customers should be able to tell at a glance that your brand is genuine and trustworthy. This means being honest about what your product or service can do for them, rather than making false promises or exaggerating its features and benefits. You should also be consistent across all platforms—social media, website content, emails, etc.—so that your customers recognize who you are no matter where they encounter your messaging. And share your goals with your audience, let them in your world so that they feel a part of your community!

Focus on Benefits

When crafting messages for potential customers, focus on the benefits rather than the features of your product or service. It’s not enough to tell people what it does; instead, focus on how it will make their lives easier or better in some way. When possible, include real stories from existing customers that demonstrate how much value they got out of using your product or service—this will go a long way toward convincing new customers that yours is the right choice.

Developing clear and effective brand messaging can be challenging—but super essential if you want to stand out among the competition and build a successful business. By understanding your audience and focusing on benefits rather than features when crafting messages, you can create content that resonates with potential customers and encourages them to take action. And remember: stay real and authentic!

Customers and clients appreciate brands that are honest and genuine about who they are and what they have to offer. They don’t aim to be around people who show perfection or give off a perfect brand, they want real people who aren’t afraid of finding the balance between transparency and taking imperfect action!

With these tips in mind, creating strong brand messaging should be a breeze!

Overcoming Common Marketing Challenges for Nonprofits

As we all know, marketing can be a challenge for any organization. For nonprofits, the task is even more daunting. With limited budgets, small teams, and a mission to serve the community, marketing efforts have to be creative and effective in order to achieve maximum results. So what are the most common marketing problems for nonprofits? And how can they be solved?

Let’s take a look at how we can solve some of these challenges.

Lack of Resources

One of the biggest challenges facing nonprofit organizations is the lack of resources. This includes money, time, staff, and skills. Because of this limitation, it can be difficult to effectively execute even basic marketing strategies such as creating content or running campaigns on social media platforms. The key here is to focus on what you do have rather than what you don’t have and make the most of it. Start small with simple activities like posting regularly on social media or sending out monthly newsletters—these are easy tasks that don’t require much time or money but can still yield big results if done consistently and properly.

Competing With Big Brands & Companies

Nonprofits often face stiff competition from larger companies when it comes to attracting customers or donors. These companies have bigger budgets and access to more resources which can make it hard for nonprofits to compete with them in terms of visibility online or in the community at large. To combat this issue, focus on creating meaningful connections with your target audience by engaging with them directly through social media conversations or email campaigns. Showing your audience that their support matters will help differentiate your organization from larger companies that may not be as invested in building relationships with their supporters. Additionally, leveraging strong storytelling techniques will help draw attention to your cause and build loyalty among potential customers/donors over time.

Reaching New Audiences

It can also be difficult for nonprofits to find new audiences beyond those already familiar with their mission and services. To reach new audiences, consider utilizing digital advertising platforms like Google Ads or Facebook Ads which allow you to target specific demographics based on their interests and behaviors online (e.g., location, age group). This helps ensure that your ads are reaching potential customers/donors who actually care about your cause rather than just being exposed to irrelevant content or ads that don’t resonate with them at all. Additionally, using analytics tools such as Google Analytics will help you track performance over time so you can adjust your strategy as needed based on what is working best for your organization specifically.

Marketing for nonprofits isn't always easy due to limited resources, but there are ways to overcome these challenges if approached strategically and creatively! By focusing on what you do have rather than what you don't have; leveraging storytelling techniques; engaging directly with supporters; taking advantage of digital advertising platforms; and tracking performance over time via analytics tools--you can create an effective marketing strategy that will help spread awareness about your cause while bringing in more donations/customers over time.

All it takes is some research into different strategies available and finding out which ones work best for your organization specifically - so get started today!