3 Common Website Mistakes to Avoid as a Small Biz Owner
As a small business owner, your website is the first impression you’re making to potential customers. Having a professional, well-designed website is essential for building credibility, driving conversions, and improving customer service. Unfortunately, many small business owners make crucial mistakes when it comes to their websites.
These mistakes can lead to prospective clients:
not booking a call or signing up for your webinar
being confused about how to buy your service
feeling unsure if you’re the right person to help them
Let’s dive into 3 common mistakes and how to avoid them so that your website helps you make a higher impact and sales!
Poor Navigation Structure
The navigation structure includes your main menu and your footer menu. It is one of the most overlooked aspects of website design, yet it can have a huge impact on user experience. Your navigation structure should be clear and intuitive so that visitors can find what they need with ease. Otherwise, they will give up and move on to another site. The goal of the navigational structure is to make your clients feel like they’re on a journey for taking action.
Try using breadcrumbs or other navigational tools to help visitors find their way around your site quickly and easily. Additionally, create an easy-to-find search bar so that people can find what they are looking for without having to navigate through pages of content.
Most visitors will expect to see on navigational structure some or most of the following:
Homepage
About me
Work with me or Services
Blog/Podcast/Free Guide/Resources
Speaking (if you’re branding yourself as a speaker/public figure)
Testimonials/Client Love
Page for your book/store/courses/community group
Contact
No Mobile Optimization
Almost 80% of internet users now access the web from a mobile device. That means that if your website isn’t optimized for mobile devices, you are losing out on an enormous number of potential customers! Make sure that your website is responsive and looks great regardless of which device someone is viewing it from – desktop, laptop, tablet, or phone. Additionally, ensure that all text is easy to read on smaller screens and page loading times are quick – no one likes waiting for a page to load!
If you get stuck with optimizing your website to look nice on your tablet or phone, reach out to the support team associated with your website. Many websites, such as Squarespace or Wordpress, have hundreds of help articles and those can be helpful to refer to.
Lack of Quality Content
Content is queen/king! Quality content helps you build your brand identity while also drawing in potential customers with relevant information about your product or service. Keep in mind that content marketing isn’t just about written words; you should also consider including visuals like photos or videos as well as infographics or podcasts in order to engage viewers more effectively than just text alone can do. Of course, no matter what kind of content you choose to include on your website, make sure it accurately reflects the values of your business and appeals to the right target audience.
Quality content is informative, engaging, and encourages your audience to take the next step with you.
***
Building a successful website requires attention to detail and dedication from the very beginning stages of design, all the way through post-launch maintenance. But by avoiding these 3 common mistakes – poor navigation structure, lack of mobile optimization, and insufficient quality content – you will be well on your way toward creating an effective website for your small business! With careful planning and continual evaluation of analytics data after your website launch, you will have all the tools needed for success at your fingertips.
Also… need help with writing or rewriting your website? 👀I can help you with that! ✨
***