Are you ready to have a scroll-stopping copy that feels, confident, conversational, and intentional?
I’m so grateful we crossed paths!
Hey, I’m Tori. My mission is to write great and personality-driven copy, so that you can increase your sales and change the lives of your clients.
(Oh, and I help with making sure you are consistently growing your audience too - because what’s a marketing recipe without some visibility butter?)
Because, as a trained journalist with a background in PR, my superpower is helping YOU get to know your audience first, before writing any copy at all.
Great copy isn’t just about the words.
It’s about baking in your own values into your copy so you attract the people YOU want to sell to in a way that feels right to YOU.
But before I get into who I am today, let’s back up a sec.
I’ve been ready to take on your messaging since before I could tie my roller skate laces.
But even though a tarot card reader told my mom who was pregnant with me that I’d grow up to be a famous writer, it wasn’t a direct path.
Being *well-known* doesn’t exactly fit my handbook for extremely shy + introverted peeps. Maybe you can relate?
Between me and you, I love being a grandma in my house with a robe on and yelling at people who make too much noise. On my best days, I’m in bed by 10 p.m. watching a Netflix comedy or a good Lifetime mystery movie.
But despite relishing in downtime…
…my superpowers are networking + connecting.
From hosting self-love events in Washington, D.C. (I’m trained as a self-love coach!) and connecting like-minded entrepreneurs, to building a copywriting biz built on referrals and good vibes, I know the importance of prioritizing the things that are important to you, so you attract the RIGHT audience.
Because in the one piece of the puzzle I see clients frequently leaving out in their copy is that they aren’t taking into account how they can show up in the world. The consequence of this is lack of clarity, burnout, and attracting the WRONG clients. Sound familiar?
Even in my own business, it took me a long time to value myself. When I first started out I worked with clients that weren’t the best fit. I didn’t set boundaries (“yes, we can do 1 more zoom call!”), and I wasn’t clear on how I wanted to show up in my business.
But what I’ve learned?
Business growth is the same as personal growth.
As you grow, your business grows. And this starts with awareness around what visibility plan works for you, radical self-care, and being surrounded by a supportive community.
As a copywriter, my process involves not only first getting clear on who you serve and what you do, where your customers are actually at in their journey, but also how you can become super visible, according to your own values.
✧ My “Official” Bio
Tori Autumn is a conversion copywriter committed to helping conscious entrepreneurs grow an impactful business through sharing their heartfelt messaging.
With over 8 years in journalism and persuasive writing, she has worked with many women entrepreneurs to launch, create and sell services via emails, websites, and sales pages-- some resulting in $100K and close to a million-dollar launches, just to name a few!
She has spoken on The Copywriter Club Podcast, the Goal Digger Podcast with Jenna Kutcher, and is a sought-after speaker in private groups on all things copy, marketing, PR outreach, and visibility in business.
✧ Self-Care List
When I’m not copywriting, you can find me…
Reading an inspirational book like Faith in the Valley: Lessons for Women on the Journey to Peace by Iyanla Vanzant
Eating weird food combos (can’t knock hotdogs sliced in mac n’ cheese until you try it)
Watching a good mystery movie or a show (nothing makes me happier than a “whodunnit?” thriller like For My Man)
Journaling, meditating, and listening to music *in that order*
Catching up on some hot celeb info – it’s the journalist in me!
Focusing on my strengths: talking on the phone, telling jokes, being an empath
Embracing my shadow sides: any chance I get to be lazy, playful, or in a position to spoil myself, I take it boo!
Being surrounded by the people who light me up the most!
