Common Mistakes Nonprofits Make on their Websites
Having a website is essential for nonprofits in today’s digital world. It serves as an online hub for all the information you need to share with your donors, volunteers, and the public. When done properly, it can be one of the most powerful tools in your arsenal. Unfortunately, many nonprofits make mistakes on their websites that limit their reach and prevent them from connecting with potential supporters. Let’s look at some common mistakes to avoid.
Too many OR No Call-To-Actions (CTAs)
One of the biggest mistakes nonprofits make is not providing clear call-to-actions on their websites. CTAs allow you to direct users to take specific actions such as donating or signing up for a newsletter. Without them, visitors are left feeling confused and don’t know what they should do next. Make sure your website has clearly displayed CTAs so visitors can easily find out how they can help support your mission. Also, take a look at each web page and see which CTAs would serve that page best.
Unclear Navigation
Navigation is key to helping visitors find what they need quickly and without frustration. A good navigation structure will include drop-down menus, search bars, and other features that make it easy for visitors to find what they’re looking for in a few clicks or taps of their fingers. Poor navigation will lead to high bounce rates (which means visitors leave your site too soon before staying engaged enough to answer one of your CTAs) as visitors struggle to find the information they need and eventually give up entirely.
Lack of Mobile Optimization
It’s no secret that mobile usage has skyrocketed in recent years – people use their phones more than ever before when accessing websites and apps. If your nonprofit website isn’t optimized for mobile devices, you could be missing out on potential donors and volunteers who are using smaller screens instead of laptops or desktops to access your site. Make sure your site looks great no matter which device it’s being viewed on!
Having a well-designed website is essential for any nonprofit organization looking to grow its reach and impact online. Many nonprofits make mistakes when creating or updating their sites that limit their ability to connect with potential supporters and volunteers - but now you have the knowledge needed to avoid these pitfalls! By avoiding common errors like unclear navigation, lack of mobile optimization, and failing to include call-to-actions on pages, you can ensure that your nonprofit website is successful in achieving its goal - connecting with those willing to lend a hand (and wallet!).
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