How to Pitch Your Podcast Like a Pro
Podcasts are an incredibly powerful marketing tool. As a CEO or Founder, you can use podcasts to reach new audiences and establish yourself as an authority in your industry. But how do you get started? The key is in the pitch. Crafting the perfect podcast pitch is essential if you want to land those coveted interviews and grow your audience.
There are 464.7 million podcast listeners globally as of 2023. It is predicted that there will be around 504.9 million podcast listeners worldwide by the end of 2024. The United States has the most podcasts in the world! Needless to say, there are so many opportunities to get your brand, business, and messaging in front of your target audience —and bring in lots of revenue, too.
Here are some helpful tips for crafting a successful podcast pitch.
Do Your Research
Before you can craft a successful podcast pitch, you need to do your research. Podcast hosts can quickly realize if you’ve been a listener of their podcasts or you’re just sending out pitches left and right, so take out the time to listen to an episode before pitching. This will also get you familiar with their interview/speaking style.
Find podcasts that have a similar audience to yours and take note of what topics they cover, who hosts them, and when they air. Also, make sure to check out the show’s website so you can read up on their content guidelines and submission requirements. Knowing what topics the show covers and following their submission guidelines will go a long way in helping you craft a successful pitch that stands out from the rest.
Make It Personal
No one likes generic emails—especially podcast hosts! When crafting your podcast pitch, make sure it’s personalized for each show you apply to. Don’t just copy/paste the same generic email; instead, make sure it speaks directly to the host and why you think your topic would be a great fit for their show. Also, don’t forget to include relevant links back to your website or social media pages so they can learn more about who you are and what kind of content you create.
Be Concise & Professional
When pitching podcasts, always ensure that your emails are concise yet professional. Don’t ramble on about yourself for more than two paragraphs; instead be direct about who you are, why this particular topic would be great for their show, and why now is the best time for it. Keep it short (no more than four paragraphs), sweet, and most importantly: professional! This isn’t the time to use slang or casual language—make sure everything is written in proper English with no typos or grammatical errors! I use grammarly.com to edit all of my words before sending it out --it’s a free chrome extension and it has saved me from so many spelling mistakes.
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Pitching podcasts can seem like a daunting task at first, but with these helpful tips any CEO or Founder can become an expert at crafting successful pitches that stand out from the rest! Do your research before submitting any pitches so that you know exactly which topics will work best with each show, then tailor each email so that it speaks directly to each host while still maintaining professionalism throughout. With some practice and patience soon enough every CEO or Founder will find themselves getting invited onto some of the most popular podcasts around!
Need help with successfully pitching podcasts so that your pitch ends up in the yes pile? Check out my podcast and cold email outreach templates.
Inside these podcast and outreach templates, you’ll get:
A general breakdown of a cold pitch
Actual pitches I’ve used to help me gain clients
Actual pitches I’ve used to help me get on podcasts
A video training to tie the pitches all together
My secret strategy to getting previous clients to help create a referral system for you
Check out these podcasts and cold outreach email templates today.
