Making the Most Out of Your Nonprofit’s Marketing Strategy
When it comes to marketing for nonprofits, there are lots of strategies you can use to get your organization the highest, best exposure. While traditional forms of advertising are still effective, online marketing tools like social media and email campaigns offer a great way to reach out to potential donors as well as members of your target audience.
Here are some top tips for making the most out of your nonprofit’s marketing strategy.
Social Media Marketing
Social media is a powerful tool for connecting with potential supporters in an engaging and personal way. Not only does it allow you to reach people across the globe with just one post, but it also offers ample opportunity for interaction with your current followers. Take advantage of this by creating content that resonates with them and encourages conversation. You can also use social media to share news about your organization and upcoming events or fundraisers.
Other ways you can maximize your social media presence:
Create reels to do 1-2 min. Strong storytellings
Promote upcoming events, Galas, volunteer opportunities, and job positions
Tease upcoming announcement
Run a giveaway contest
Create social media hashtags that relate to your organization and use them on each post
Promote free resources
Provide statistics for causes related to your nonprofit
Email Campaigns
Email campaigns are a great way to create a personalized connection with current supporters as well as prospective ones. Use emails to keep donors updated on the latest news from your organization, such as any new initiatives, publications, informative data, social updates, major organizational updates, or successes you have had recently. Additionally, using email campaigns allows you to segment your audience into different categories so that you can tailor messages specifically for each individual group—for example, sending separate emails to new donors vs existing donors or directing emails based on age range or location.
Working with the Earned (Paid) Media
Speaking in the media is an effective way for nonprofits to inform potential supporters about their mission in an engaging manner while also providing valuable information about their cause or industry in general. Topics should be tailored specifically for each platform in order to maximize engagement—so think about reaching radio stations, podcasts, local newspapers, magazines, and TV stations.—and should have an interesting angle to increase your chances of getting in the “yes” pile. Additionally, you can then repurpose those interviews as content, which should then be optimized with keywords so that it appears higher up in search engine results pages (SERPs).
Need help with pitching? Read this blog I wrote about effective pitch writing.
There are many different avenues when it comes to creating a successful marketing strategy for nonprofits—from utilizing social media channels to crafting content-rich email campaigns—but they all share one common goal: getting people excited about your cause and raising awareness around it! By taking advantage of these various tools available at our disposal today, we can ensure that our organizations will remain relevant in today’s digital world and make sure our messages reach far beyond traditional means of communication.
With thoughtful planning and creative execution, any nonprofit will be able to develop a successful marketing plan that helps build more support and further its mission!